Adding to their ever-expanding trophy cabinet, Bethesda took publisher of the year at the MCV awards.
Now in their 15th year, the MCV awards were established to recognise games publishing, retail, distribution, marketing, PR, events and media. This Thursday marked the night of the MCV awards with many of the industry’s important faces there to share in the glitz and glamour.
Taking the sales triumph of the year award was Bandai Namco for their sales of The Witcher 3. Entrants were judged by their sales performance against sales expectations and net profit. In 2015, profits for The Witcher 3 grew 768% over the company’s previous games, with six million copies sold in just four months after its initial release. The Witcher 3 beat competitors such as LEGO Dimensions and Nintendo’s Amiibo.
Bethesda were big winners picking up two awards and claiming one of the biggest prizes of the evening. Bethesda won the Game Campaign award for Fallout 4, which celebrates a company that ran a significant marketing campaign in the UK. The company also won Games Publisher of the Year – given to a publisher that has achieved huge critical and commercial success. Bethesda beat off other big name finalists including Activision, EA, Nintendo and PlayStation.
By Brandon Green and Chris Body